![]() ![]() And that they didn't want to give any publicity, however small, to Fox over X-Men and the Fantastic Four. The game was on, and more details came flooding in - specifically that this was a direct order by Marvel chair Ike Perlmutter after a particularly fruitless meeting with Fox executives over the future of Fantastic Four rights. And while X-Men comics remain solid sellers, they are no longer the focus of internal promotion unless, as with the upcoming AXIS event, the Avengers get equal billing. And Marvel have been pushing Avengers, Guardians Of The Galaxy and other comics over the X-Men. Which is why the Inhumans are being pushed as mutant replacements in the Marvel Universe. The belief inside the higher echelons of Marvel is that promoting these properties in comics only benefits Fox's movies at the expense of those from Marvel Studios.
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